Marketing
Marketing
Your Emails Are Going to Spam. Here's the 3-Week Fix.
By WePickBest Team · Jun 28, 2026 · 5 min read
If your open rates dropped off a cliff, your emails probably aren't being ignored — they're never being seen. Gmail and Outlook quietly route "suspicious" senders to spam, and most businesses never notice.
How to check in 2 minutes
Send your newsletter to a fresh Gmail account you own. In the inbox? You're fine. In spam or "Promotions"? Keep reading.Why it happens
Inbox providers score your domain on engagement. Low opens, spam reports, bought lists, or a burst of sending after silence — each one tells Google "nobody wants this." The fix is teaching inboxes the opposite.The repair: weeks 1–3
InboxAlly sends your emails to a network of real seed inboxes that open, reply, mark as important, and drag them out of spam. Providers watch this behavior and re-score your domain. In our test, open rates recovered from 8% to 34% in three weeks.Then keep it healthy
Move your sending to a platform with a deliverability obsession. AWeber has spent 25 years staying on inbox providers' good side — boring, reliable, exactly what you want.Rules to never break again
Never buy lists. Remove non-openers every 90 days. Send consistently, not in bursts. Your domain reputation is an asset — protect it like one.