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CRM & Sales · Head to head
Apollo.io vs Close (2026)
we tested both on the same workWINNER
Apollo.io
9.6
★★★★★ 4.8
VS
Close
9.3
★★★★★ 4.7
| Apollo.io | Close | |
|---|---|---|
| Our score | 9.6 | 9.3 |
| User rating | 4.8 | 4.7 |
| Ease of use | 90 | 88 |
| Features | 96 | 92 |
| Value for money | 94 | 86 |
| Support | 85 | 90 |
| Pricing | Free plan · paid from $49/mo | From $19/user/mo |
| Free to start | Free plan · no card | 14-day free trial |
| Best for | Finding B2B leads | Closing deals faster |
| Try it | Try Apollo Free → | Try Close Free → |
Our verdict: Apollo.io takes it (9.6 vs 9.3). The best lead database we've tested, period. The free plan alone replaces tools that cost $100/mo. That said, pick Close if your priority is closing deals faster — crm with calling, sms and email built in — your team sells from one screen, no add-ons.
Choose Apollo.io if…
- Finding B2B leads is your main goal
- 275M+ verified B2B contacts
- Genuinely useful free plan (1,200 credits/yr)
Choose Close if…
- Closing deals faster is your main goal
- Calling, SMS & email native — no add-ons
- Fastest workflow of any CRM we tested
Still deciding? Try the winner first.
Apollo.io — Free plan · no card. Test it on real work today.
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