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CRM & Sales · Head to head
Apollo.io vs Nutshell (2026)
we tested both on the same workWINNER
Apollo.io
9.6
★★★★★ 4.8
VS
Nutshell
8.9
★★★★★ 4.5
| Apollo.io | Nutshell | |
|---|---|---|
| Our score | 9.6 | 8.9 |
| User rating | 4.8 | 4.5 |
| Ease of use | 90 | 92 |
| Features | 96 | 84 |
| Value for money | 94 | 90 |
| Support | 85 | 88 |
| Pricing | Free plan · paid from $49/mo | From $16/user/mo |
| Free to start | Free plan · no card | 14-day free trial |
| Best for | Finding B2B leads | Simple CRM + email in one |
| Try it | Try Apollo Free → | Try Nutshell Free → |
Our verdict: Apollo.io takes it (9.6 vs 8.9). The best lead database we've tested, period. The free plan alone replaces tools that cost $100/mo. That said, pick Nutshell if your priority is simple crm + email in one — crm that your team will actually use — pipelines, automation and email marketing together.
Choose Apollo.io if…
- Finding B2B leads is your main goal
- 275M+ verified B2B contacts
- Genuinely useful free plan (1,200 credits/yr)
Choose Nutshell if…
- Simple CRM + email in one is your main goal
- Very fast to learn
- Email marketing included
Still deciding? Try the winner first.
Apollo.io — Free plan · no card. Test it on real work today.
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